January 3, 2018

Comment from E-mail

So glad I found a link to this site. I have a huge long story to tell you, but for now I just want to know one thing. How did you come up with the price of $666.66 for the Apple I kit?? Was this another one of your practical jokes, or was it arrived at by the cost in the product to make a reasonable profit? All the best to you, and long live the Mac!!! Cary


Steve Jobs arranged to sell the Apple I’s for $500. We needed a suggested retail price. I think that he suggested $650 and I took it to $666, then $666.66. I have always been into repeating phone numbers. My dial-a-joke number at that time was 255-6666.

Neither of us had and bad ideas or even knew that 666 carries negative messages.