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Comment
from E-mail:
Now to the point of my email. I am probably around the same age as
you. When I was a student at the University of Colorado during those tumultuous
days of Viet Nam, campus protests, so forth and so on, I observed that
the issues that the leaders of the counter culture were bringing to the
forefront were real. However, "their naive flocks" were blindly following
and trusting those that were good at pointing fingers and stirring things
up, but not offering any solutions.Many of those who did have vision,
organizational skills, and the ability to recognize true genius are now
heading up multinational corporations (you know who they are), making
zillions of dollars, still preaching "power to the people".Which people?Them.I
am gravely concerned that the rhetoric flowing from high-tech companies
who have CEO's preaching to consumers, stockholders, and their own slaves
(employees) that they are going to free us all from "the enterprise" and
at last make us a global community; are really doing nothing more than
setting up a new order of their own, replacing the old-robber barons of
the industrial age with the new robber barons of the tech age.The scarey
part is that the public is buying into this and setting these guys up
as their heroes.Their hero worship is based on how much money these guys
rack up in the shortest amount of time possible and how well they monopolize
the market. Moreover the end justifies the means, with the real end being
$$$$$$$$$$$$, not any real concern over how easy all this technology is
suppose to make my life.
Woz:
This is very disturbing, mainly because I agree wholeheartedly. It's just
as interesting to look back and see how the memorable industrial giants
must have really operated. As for today's technology, it's hard to bring
power to the people if it means that you may be eaten up by other corporations.
I'm offended at how complex computers are. Many things that are well recognized
failings of software and hardware go unfixed for a decade all the time.
Really inhuman things. The focus of management is to get something new
and proprietary to market quickly enough to 'trap' a market of users,
not to fix existing humanistic shortcoming that are not critical. Everyone
talks about how complex computers are but we seem to want it. I, for one,
got my mother a WebTV instead of a computer for this reason. Perhaps the
Linux/proprietary conflict will play out and give us a clue as to another
way of technology business...Woz
Comment from E-mail:
I am not a Luddite, but I don't buy these tech leaders motivational
rhetoric either. You don't seem to fit into that mindset and I bet you
know a lot of other people who do not either. You are in a position where
some worship you like a god. You seem to have your feet on the ground
enough to keep things in perspective and the technical knowledge, to head
up a group of people who can unbiasedly look and compare different OS
systems and come up with interoperablility solutions and/or recognize
the good ones from the bad ones. Here is the key....You are a good teacher.
Your knowledge and the attitude you have to tell people to think for
themselves needs to have a wider audience, especially engineers and business
management types and the everyday consumer. Techies, moneycrunchers,
consumers, and stockholders must get on the same page and start talking
the same language. Even people who care about nothing else but money
will have to start doing the right thing to make money if the consumer
market quits buying crap and rhetoric. Consumers will do that when they
understand that they are overpaying for the crap they are buying now and
being trapped into buying more crap in the future.
Woz:
Product directions are set by what consumers will buy. But consumer tastes
are partly under control of the marketing arms of companies. Technical
companies most often wind up with the lowest level of customer support
these days that they can get away with. I guess that the laws and regulations
are not strong here. This also lowers customer expectations for products.
It's hard to find honest independent salesmen that really care more about
their customers than making the sale...Woz
Comment from E-mail:
I appreciate that you have wanted to be able to raise your children
and have prioritized that for now. Good man. (My husband and I made that
same decision for our own family and chose them over money). BUT- your
youngest from what I have read is 12. In 6 years you will not need to
be so hands on with them. So..........I would like to plant a little
seed in your head and encourage you to come up with a plan that will
impact and educate the general public substantially. Moreover this tech
movement needs some sincere people impacting it to the extent that big
business will have to do the right thing to be profitable, because they
won't do it, unless the public demands it by the choices they make in
their purchasing of stocks, products, and the education they invest in
for their children. Moreover, "the little people" already have the power,
we just need to see it for ourselves and quit hopping on the next dogma
train. I have gone on long enough. Think about it. Here's to continually
striving to find and share the truth, not controlling it.
Woz:
It's hard to say. The technical work that I did once is no longer as important
to the world. I just try to stay centered and seeing things for what they
really are and not to be extreme in anything, so maybe someday I'd have
good advice for a company. But I've never been tested as a manager even
and doubt that I'd be able to do it, partly because I have negative feelings
about what a manager has to do for the business, as you've referred to.
My values and qualities are compatible with those of teachers, not executives,
for the most part.
Comment from E-mail:
Hi steve, Its me again, joshua , i emailed you about a month or 2 ago
with my wishs of working at apple. And well after reading through your
page, I am starting to wonder. Just how did you come up with the idea
of the system and finder? ever since like system .9 havent you used the
system and finder? I have to give it to you, or who ever came up with
that idea. ITS much more thought out then freeking windoze machines. But
i hope in the upcoming OSX will keep the idea of the system loading the
finder. I truely hope to god that apple's programmers dont go to windows
land, and make DLL files and hundreds of 45K peices of the OS. well thanks
for listing. see ya
Woz:
I wasn't in the LISA group or the Macintosh group, which developed the
Finder concept. In a text based system, like DOS was, you had commands
at the startup level for manipulating files. The LISA and Macintosh wanted
these common tasks to involve less memory of specific commands, using
visual cues and icons and the like instead. Pretty much, the same structures
can be implemented both ways. New things weren't done, it's just HOW they
were done. Apple spent a long time making sure that the interface was
the most natural easy one possible. This included unusual testing on people
that didn't already have a handle on computers. We may have disappointments
with OS X but I'll wait and hope that I'll like the new Finder approach
even more.
Comment from E-mail:
In a commentary on Linux you mentioned something about Mac OS X in
the context of Macs server software. I understood the comment to mean
[and I can't recall its entirety or even where I saw it] that the interface
for that O.S. would be more sedate and less gaudy than the gumdrop-y
aqua-ted release which has been announced, and which, to me, looks suspiciously
as if it was designed by 3 year old inspired by a rhythm band and 77 untrained
puppies.
For years I have used Macs. OS 9 has so many conflicts with my other things
I have never updated from 8.5. And now this interface on OS X. I have
this rev D iMac in a law office. Lawyers [I am the para] are not known
as the most flippant lot on this planet. There is a reason for thatgeneral
line of thought. Now an interface which appears to be brightly colored
vomit highly influenced by Toy Story. And the really unfriendly hardware
Apples come out with lately.....grrrrr
Woz:
The interface of MacOS X is it's riskiest feature. But it has to be different
if Apple wants to invent simpler ways of computing. As someone recently
told me, a big risk can pay off big or backfire. Certainly the underlying
structure of MacOS X will be valuable. But who's going to predict that
it will be extremely compatible with what we have today? I can personally
be gung-ho about it but I'm actually afraid.
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